Facebook Ads: 2 Ways to Make Sure Your Ad Image Meets the 20% Text Requirements

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Why do I need these tools?: 0:14

1st tool: 1:10

2nd tool: 2:10

Hey all!

In this video, I show you the 2 tools I use to ensure that my image stays within the 20% text boundary rule Facebook has. Basically Facebook doesn’t allow images with over 20% text on them, so before you put an image up, it’s a good idea to check it on these tools to make sure IF your ad get disapproved, it’s not for this reason!

Let’s go over these tools one by one:

– 1st tool:

This is probably a tool you have already seen on YouTube. Problem is, it’s definitely not accurate. What it basically is, is a ‘grid-checker’ where you can highlight all of your areas on the Facebook image which contain text, and it will tell you what proportion of the image that text occupies.

The problem is that you may have a tiny snippet of text on one grid and would still have to select to text… and what I see people doing is adjusting their text to fit within the 20% grid area. However, simply doing that will not work for you – Facebook doesn’t have ‘grids’ when they are looking at the text requirements, but they do see the percentage of text occupying the image. So a more accurate tool would be the following on…

– 2nd tool:

This one gives you a flat-out ‘yes’ or ‘no’ answer when it comes to checking the text on your images. This is the tool I like to use first since it will tell me right away if I’m within the 20% boundary. It will either say ‘yes’, ‘low score’, ‘medium score’, or ‘high score’. Those basically mean that you should either reduce the text on your image drastically or by just a bit. To see exactly where you stand, this is where I would go back to the 1st tool and see how far away from the mark I’m at.

It’s better to ensure your ads follow guidelines first before submitting and getting rejected! Remember, the disapprovals do count against you in Facebook Ads and they keep track of them… so make sure you set everything up properly the very first time!

That’s it!

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Thanks for watching, and I’ll see you in the next video!

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  • Bhai Derrick kaha hai ….???

    DILIP CHAVAN June 19, 2020 3:54 pm Reply
  • Hi..what if it runs bt it has that orange notification, will it run smoothly?

    Joe Kamau June 19, 2020 3:54 pm Reply
  • thanks dude its really helpful !!

    Bounkoub Hamza June 19, 2020 3:54 pm Reply
  • what do you require for video

    JUNIE CHARLES June 19, 2020 3:54 pm Reply
  • isn't it 1200 X 628px the ideal?

    Eduardo Duque June 19, 2020 3:54 pm Reply
  • thanks boss

    Bianca June 19, 2020 3:54 pm Reply
  • Hi. Does this apply to video ads? Does a thumbnail of that ad the only thing I have to worry about or is it the actual content itself?

    jlhabitan50 June 19, 2020 3:54 pm Reply
  • I didn't know about facebook.com/ads/tools/text_overlay. Thx!!

    sanjuansteve June 19, 2020 3:54 pm Reply
  • Hello and thank you for those tips. I have a question to ask though, I managed to have my ads pass the official facebook text checker tool but I know i have way more than 20% text, do you think my ad will still get accepted ?
    I never made any ad yet but what I think is that it will get accepted but whenever a facebook compliance agent is going to check my ads manually for any reason that's when the troubles could come and I could see all my work rejected at once and it could happen at any time.
    But in the other hand I really like my ad and I dont want to change it too much.
    I think you have plenty of experience since you tested the system so much. Even thoough Im green with their text checker (that is not accurate like I said) do you think I should go for it and see what happen. Could I get my account suspended for that considering that their text checker was telling OK ..
    Thanks man

    The Company Print June 19, 2020 3:54 pm Reply
  • Sorry but this is not true. If you try and move the text in the image, sometimes it gets OK and sometimes only LOW mark. SO fb has also this grid shit, just dont really help us to understand it.

    Duna Csongor June 19, 2020 3:54 pm Reply
  • Hi..
    i have to make it one lead ad, that ad running one week easily, after one week it's showing "Not delivering
    Too much text in image" this issue now i'm facing. But No text on image , i have to put only plain image.what can do now to clear this error.
    plz help me…!!

    renu moorthi June 19, 2020 3:54 pm Reply
  • I would start off with the 2nd tool first and then jump to the 1st if it doesn't meet the requirements!

    Online Marketing Essentials with Ivan Mana June 19, 2020 3:54 pm Reply

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